Performance Tracking
Data, data, data – that’s what has kept us going in the last 10 years and makes us so strong today. We opt for a rational approach to creating content and also measure each piece of content once it is launched with hourly, daily, weekly and monthly reports. The metrics we track are not just in terms of quantity (number of leads) but also quality (time on page, pages per session, exit page details, CTRs etc).